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Covid 19 has impacted many businesses in different ways, making some businesses completely change their operational strategy. Specifically, the consumer goods sector, where it has shifted to consumers to adapt to new shopping habits, with the huge shift being online ordering systems.Businesses that quickly adapted to the shift saw the convenience and easy tracking management of online ordering system. And their customers could enjoy the convenience of getting their meals at the comfort of their own home.Online ordering also increased customer satisfaction in the manner that customers can now search what menu is available or how long their order will...

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Before lockdown, less than 19% of South African consumers were shopping online, and that number increased to 30% when the country went into lockdown (Source: Salesforce Global Shopping Index). This showed a huge increase and demand for online shopping. South African retailers needed to adapt to modern technology. With the growing Black Friday trend and the current global pandemic state, consumers are going to avoid physical stores and turn to online shopping. This global crisis has caused businesses to rethink their e-commerce strategy/opportunity. Black Friday is one of the biggest trends in South Africa and customers all over the country...

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    The internet revolution has reached a milestone making people and businesses stay connected, and leading to a global market. Consumers are enjoying the simplicity of shopping online and reaching global brands for their desired products, allowing customers to do more research and compare brands to find their ideal product. This influences the way customers connect with brands since they are only interacting with brands through the internet and eradicating the physical and traditional interaction with brands. When customers shop online, they are not only looking to buy products, they are looking for additional information that will help with a product guarantee, shipping deals, return...

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With the internet making things much easier and faster, people prefer to shop online from the comfort of their own homes. This gives customers shopping power as they are looking to make their shopping experience much quicker and convenient. Unlike going to physical stores, customers can browse through an online store in less time and research several brands to find their ideal product. Customers are looking to spend less time shopping, avoiding the stress of long queues in stores and unavailability of products in stores. Online shoppers can enjoy the benefits of buying in just a few clicks, shopping any time of the day...

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