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    The internet revolution has reached a milestone making people and businesses stay connected, and leading to a global market. Consumers are enjoying the simplicity of shopping online and reaching global brands for their desired products, allowing customers to do more research and compare brands to find their ideal product. This influences the way customers connect with brands since they are only interacting with brands through the internet and eradicating the physical and traditional interaction with brands. When customers shop online, they are not only looking to buy products, they are looking for additional information that will help with a product guarantee, shipping deals, return...

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With the internet making things much easier and faster, people prefer to shop online from the comfort of their own homes. This gives customers shopping power as they are looking to make their shopping experience much quicker and convenient. Unlike going to physical stores, customers can browse through an online store in less time and research several brands to find their ideal product. Customers are looking to spend less time shopping, avoiding the stress of long queues in stores and unavailability of products in stores. Online shoppers can enjoy the benefits of buying in just a few clicks, shopping any time of the day...

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